Get a list of SEO keywords that you can actually use to create content and get more of the right people to your website.
SEO is a sustainable, long-term growth strategy, and it begins with finding the right keywords.
Keywords are the questions and phrases that people are typing into their Google search bar. They have a question or problem and know that Googling it will give them a solution.
If your business is solving a problem (hopefully it is) you need to know what the people who have that problem are searching. If you have a donut shop in Chicago, the problem you’re solving is hunger and cravings for a fresh donut. But, no one is typing “I’m hungry” into the search bar. Instead, they’re searching “best donuts in Chicago” or “donut shop near me”.
These keywords aren’t always obvious, because people are at various stages of awareness and at different points in the decision making process.
Stan might be searching “best trail running shoes” and Stu is searching “Hoka Torrent 2 size 11”.
Stan wants to see a comparison of 10-12 different options. Stu knows exactly what he wants and doesn’t need to compare 10 different shoes.
It’s essential for you to understand the search intent of keywords, and know how many people are searching specific terms so you know which pages you should create. An article that can get 1,000 people to your website is a higher priority than an article that gets 15 people to your site.
I’ve helped many different businesses find great potential keywords. A lot of SEOs don’t enjoy keyword research, but I love it. When I’m not busy writing articles, I’m on the hunt for more keyword opportunities.
The problem is, most people don’t know what to do with the list of keywords.
They get a list of 20 or 50 phrases that they never use. The SEO expert didn’t take the time or effort to explain what to do next. Do you sprinkle the phrases on your website randomly? Should you put them all on your homepage? Do you use the phrases as a page title? Do you need to write an article about the topic?
Everyone I’ve talked to who’s worked with an SEO guy has said the same thing:
“I got this spreadsheet, but I haven’t done anything with it.”
I don’t want to waste your time with that.
I am going to give you a spreadsheet of keywords and phrases that I find based on research about your business and customers. But I’ve designed it to help you take the next step.
You will need to create some new pages on your website, but I’ll tell you what type of page to create, what section of your website the page will be in, a title for that page, and how many words should be on the page.
You can either write the content yourself, create outlines and find a freelance writer, or pay me to create the content for you. Obviously doing it yourself is the cheapest option, and I’m giving you helpful guidelines so you have a good chance of ranking and getting traffic.
The other problem I notice with keyword research is that people oversimplify it.
They use a tool like Ahrefs or Semrush, type in a topic, and copy all of the low-competition keywords into their spreadsheet. They never look at the actual search results or think about the search intent.
Proper keyword research is much more in-depth than just looking at search volume and competition levels.
These keywords get a lot of search volume and there’s almost no competition:
That doesn’t mean they’re good keywords for your website.
If you search any of those in Google, you’ll get an instant answer from the Google calculator. There’s no need to click on a website. So even though 4,500 people are searching “15 percent of 60” no websites get any traffic from these.
My goal is to get more relevant traffic to your website. More people who want to learn about and buy your products and services.
When I look for good potential keywords for a website, I look at:
If you have a website, I can help you with keyword research.
I’ve worked with:
No problem there, but this changes my research strategy.
After checkout there will be a form asking you for info about your website. Just put NoWebsiteYet.com as the URL and tell me a bit about your website– what’s your niche/product/service, who is your ideal audience, who are some of your competitors, etc.
What happens after you buy this?
You’ll fill out a quick form so I can look at your website and learn more about your business. I’ll look at what your website is currently ranking for, and start researching your new potential keywords. Keywords for 25 website pages takes ~5 business days to complete.
Fill out the form below if you have any questions!