Hire a Copywriter For Your Fitness Business
Your words should be as awesome as the products and services you sell.
I’m fully convinced that working with a copywriter is the best investment you can make in your fitness business.
Skim through this page for 64 seconds and I’ll explain why 💪
What you say online matters
The majority of people are “window shopping” before deciding to work with you or buy something. They’re looking at your emails, website, and social media profiles.
The most impactful thing they see are the words– your copy.
Are your words grabbing their attention? Communicating the value of your business? Does the reader leave because they’re bored? Or do they feel the need to become your customer?
Unfortunately, most fitness professionals don’t give second thought to the words on their website. Their main focus is fitness, as it should be. But, they’re unknowingly leaving money on the table.
You shouldn't write your own copy
I get it. I don’t have the million-dollar marketing budget or thousands of employees helping me run my business. I’m the busy business owner wearing all of the different hats.
I’ve also learned that I’m not good at everything. Shocking, I know.
My business thrives the most when I stay focused on what I do best (writing) and seek help from other people who thrive where I fall short.
I love deadlifts, but I’m smart enough to get fitness tips and strategies from people who have spent 100x longer becoming a fitness expert. I write copy for small businesses and fitness entrepreneurs so they can focus on what they do best– helping their customers get healthy.
What does a fitness copywriter do?
Copywriting has nothing to do with copyrights. It actually has less to do with writing than you think. A copywriter handles all the written aspects of your business.
The goal of copywriting is to inspire action.
When people visit your website, they’ll decide to visit and join your gym, or move on to one of your competitors. A copywriter is an expert at inspiring people to take action.
A fitness copywriter can write:
- Emails
- Website copy
- landing pages
- Product descriptions
- Social media posts & ads
Let's get to the point
I know you’re busy. I am too.
My goal is to deliver the copy that your fitness business deserves. And to do that quickly and efficiently.
I work with most businesses on a day rate.
What does that mean? I spend one day writing copy for your fitness business.
Of course, there’s some pre and post work that happens. But the end result is you get your copy fast. Some copywriters will have you waiting for months. I decided that’s not my style.
What type of copy does your fitness business need?
I’ll help you communicate with your potential customers wherever they might be.
Full Website Copy
Social Media Copywriting
Local Directory Listings
Email Campaign
Landing Page
How does this work for you?
The first step is for you to decide that your copy needs to be refreshed. If it makes sense for us to work together, we’ll have a quick phone call so I can learn more about your business and your customers.
We’ll decide which type of copy you want for your business. Then I’ll do some research, and spend a day writing your copy.
I’ll share the copy with you, and make sure you’re 100% happy with everything.
You copy & paste it onto your website, social media, or email platform. And then you start making more money!
What other small business owners have said:
Listen, I’m sure you passed English class with flying colors.
Or you scraped by with C’s (like I did). Either way, you can probably string a proper sentence together and you might know the difference between there and their.
But, to be honest, I’m a much better copywriter than you.
Hopefully you’re better at your fitness business than I’d be.
I’ve written copy for many different small businesses: realtors, gym owners, personal trainers, financial advisors, machine shops, restaurants, and plenty more.
I’ve written and published 3+ million words on the internet in the past 3 years. Whether you need to update your entire website, get an email sequence that gives your new subscribers a proper welcome, or social media content, I’m ready to help.
Here are some of my fitness copywriting examples
The purpose of copy is action
You have people looking at your gym and fitness services online. That might be a handful of people, or 1,000s of people. The primary purpose of copywriting is to get those people to take action. To visit your gym, to buy your supplements, to book an intro call, or sign up to get their custom workout plan.
The copy on your website or in your emails is your virtual salesperson. Your copy can have a conversation with 10,000 people in a day and never get tired. Your copy is working 24/7 and never takes a day off.
That doesn’t matter much when your copy stinks. A pro copywriter gives you the ideal salesperson:
- They’re not too pushy.
- They talk to you like a good friend.
- They care about your needs and desires.
- And ultimately they get you to a happy yes.
Investing in quality copywriting is the quickest and easiest way to grow your fitness business. Effective copy increases your conversion rates. If you have 100 people visiting your website and 1% of them book a call with you, your conversion rate is 1%. Better copy means better conversion rates. Now, out of the 100 people visiting your site, 5 people book a call with you.
You just 5x’d your business without getting any additional website traffic.
Pretty cool, huh?
I’m convinced copywriting is one of the best investments fitness entrepreneurs can make. While you’re helping people become the healthiest version of themselves, I’ve spent countless hours studying how to write persuasive copy.
Never underestimate the persuasive power of words.
Did you know copywriting made eating bacon for breakfast popular? Copywriters also take credit for daily teeth brushing, diamond engagement rings, and women’s hair dye.
The right words have inspired action for 100s of years. You have an opportunity to make your small business more persuasive. But, don’t make this investment if you can’t handle more customers.
Ready to take your fitness business to the next level?
If you want your business to grow, why wait? Hiring a copywriter for your health and fitness business is a relatively small investment that has a serious impact on your sales and revenue. I’ll write you the copy you deserve and your customers will love in a timely manner, and you’ll see the results almost immediately.
Here are some examples of what I can deliver when you book one copy day:
New Website Copy
If you’re getting ready to launch a new website, or give your current website a refresh, this is for you. Here, most of the focus will be on your home page. I’ll also work with you to craft great Services, About, and Contact pages.
Sales Page / Landing Page Copy
I’ll craft a sales page or landing page for your products, services, or online courses. This is a single website page that has one specific goal. This page you’re reading is a sales page for my fitness copywriting services. These pages are typically 1,500+ words.
5-Part Email Series
Most business owners understand the importance of email marketing, but few understand how to do it well. Did you know the average ROI on email marketing is 1 to 38. Every dollar spent returns $38 of revenue. I’ll write you 5 welcome emails that you can send to new subscribers or a post-sale series to recent customers.
About Us Pages for Local Directories
This is copy you’d use on directory websites like Yelp or Google My Business. This is some of the most important copy because your potential customers are comparing you side-by-side to your competitors. You better say something convincing.
30 Social Media Posts or ads
Want to be more active on social media? I’ll write 30 text posts that you can use whenever you want.
If you want more than one of these, you can book multiple days at a discount. But, let’s start with one.
Let's talk money
No contract or hidden fees. I’ll work on your copy until you’re 100% happy.
Fitness Copy Day
Brilliant copy at a fair priceAfter you book your copy day, I’ll send you a 5-minute survey to learn more about your business and what type of copy you want, and a few next steps. In most cases, your copy day will be within the next 10 days.