It’s a nice gesture for sure, but that doesn’t quite do it for me.
When I’m ready to buy something online. I’ll go on a hunt for the best coupon, but when I’m browsing trying to figure out what I want to buy, your coupon popup is annoying.
Look at this image:
It’s an illustration of the journey people go on when buying something. It starts with a trigger. “My back is killing me.” The trigger sends you into exploration and evaluation. *Googles ‘why does my back hurt?’ Maybe it’s my pillow. *Researches different pillows.* Maybe I should go to a chiropractor? *Googles science of chiropractors.*
You get the idea.
When people are in the messy middle of exploring and evaluating, a coupon isn’t relevant or helpful.
Question: Why would you limit your email marketing to the tail end of this journey? That’s what offering a coupon does. You miss out on the 90% of people who are currently in the Exploration and Evaluation cycle.
A 5-7 day educational email course is the best email opt-in possible.
People are triggered by a problem → They visit your website to explore and evaluate → Your email course moves them from exploration & evaluation to their purchase.
Scroll to the bottom of this page to see a 5-day educational email course in action.
I’ll send you an outline of a 5-day educational that’s designed for your business and audience.
Here’s what you’ll learn over the next 5 days:
Day 1: Unlock the Power of Education in Your Email Marketing
Day 2: The Engagement Factor: How Education Inspires Action
Day 3: Turning Knowledge into Profit: The Direct ROI of Educational Emails
Day 4: The Long-Term Impact of Educated Customers
Day 5: Future-Proof Your Business with Educational Emails
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